Winnie Kamuya is the CEO of International Renaissance Centre, Kenya. She is #1 International Best seller Author, founder of Women in Leadership (WIL) Conference in Africa and Personal Assistant of the year Award™ – Africa. She is an inspiring transformational speaker, Leadership coach and mentor.

She coaches on leadership using the 3E framework: Exceptional, Extraordinary, and Excellent, how middle managers can use them to unleash themselves. The framework help middle managers gain clarity on their “trademark” aspects that reconnect them to their uniqueness overcoming self doubt, increasing self confidence helping them become influential leader in their organizations. Being Exceptional, Extra-ordinary and Excellent unleashes your inner elegance, gracefulness, presence and drives trust, admiration and care necessary to influence the world.

As a result of working with her, individuals who are middle managers gain clarity on their uniqueness. They get confident to unleash their leadership potential becoming better versions of themselves and thereby serve with excellence and increase efficiency in their organisations.

Her inspiring story of fear of leadership gave her interest in area of Leadership. This saw her organise teleconferences from USA on Lessons in Leadership which featured world leaders like Jack Welch, Prof. Prahalad, Giuliani, Dr. Blanchard, Dr. Kotter, Dr Maxwell, Abrashoff and Dr. Steve Lundin.

Her unique understanding of Executive Assistants and how they can partner with Executives is reinventing how the way Executive Assistants contribute to the efficient running of organisations.


She knows that her audience is desperate to find new ways to be Exceptional, Extra-ordinary and Excellent. How Executive Assistants can make Executives look amazing, and how to make Executives’ job easier the founder of Personal Assistant of year Award – Africa and The Assistant Newsletter has the answers.
Winnie’s presentations will move the Executive Assistants out of their comfort zone. After watching thousands of Executive Assistants struggle she created a framework for being Exceptional, Extra-ordinary, and Excellent (3E) that are radically unleashing the Executive Assistants’ potentials in ways never seen before.

She has made presentations before the International Personal Assistant Symposium, 2015 PSAZ International conference, Executive Assistants Conference among others.

What some Executive Assistants had to say:

“Your presentation was live, on-point and Educative.” Sepiso Lungu – Indeni Petroleum Refinery Company Ltd.

“Thank you for your very informative and mind provoking presentations.” Jacqui Buleya

“Your presentation made me realise my potential in an organisation. It also made me realise that it’s the little things we tend to ignore and take advantage of like time keeping, meeting deadlines that make us who we are”. Elina Botha, National Prosecution Authority.

“Winnie, you have been an inspiration in my life and I would like you to be my co-author. In my work, I will use some of your quotes and whatever I benefited from IRC as a Member and woman leader.” Mercy Kaunda

  • 2015

    International Personal Assistant Symposium: The Exceptional Executive Assistant & 2015 Personal Assistant of the Year Award – AFRICA.

  • 2014

    J2014 Personal Assistants of the Year Award – Africa Winners, MATHABO NALEDI, Ministry of Defence, Lesotho – 2014 Personal Assistant Of The Year Award – Africa Winner ( Us$1500).

  • 2013

    IT Skills for Managers, PAs, Executive Assistants, Records Management Personnel, Cyber Security, Legal and Regulatory Aspects of Internet.

  • 2012

    It is indeed Personal Assistants that carry the combined brand of both the organisation and the Chief Executive. In this context, organisations which seek to keep rising in performance and productivity will settle for an Executive Personal Assistant that compliments both the leadership and organisational brand.


    To succeed in today’s highly ambiguous, uncertain and changing environment, organizations must develop a cadre of leaders who can lead anywhere in the world.